Now you can collect visitor data from your B2B Commerce site

Matomo is a web analytics tool that makes it easy to collect visitor data on websites. Matomo is compliant with the GDPR regulations in Europe and gives your company full control over your data.

Matomo is a good alternative to Google Analytics. Matomo has written a comparison between Matomo and Google Analytics, which you can read here.

Curious to read more about Matomo? Click here to go to Matomo’s website.

How does the integration between Matomo and B2B Commerce work?

It’s easy to integrate Matomo with B2B Commerce. You simply copy the URL and ID of your Matomo portal into the B2B settings in tracezilla. Then, analytics from visitors who have accepted the analytics cookies on your B2B site can be tracked through your company’s Matomo account.

Important: It may be a good idea to create a new measurable in Matomo because it will be easier to separate B2B traffic from traffic on other websites.

Advantages of the integration

1) No additional cost from tracezilla

The integration itself is available and free for all tracezilla users who use the B2B Commerce add-on module and use it as a webshop.

NOTE! Although the integration does not cost anything, it may cost to use Matomo as a tool - depending on which license you choose from Matomo, if you are not already using Matomo.

2) Easy setup

Setting up in tracezilla is very easy. You just need to copy an ID and a URL from Matomo and add it to tracezilla in Company Settings found under B2B Settings. It only takes 2 minutes - easy as pie.

3) See which products are most popular*

It is possible to see which product pages have the most visitor traffic and where your visitors stay for a long time.

4) See trends in visitor behaviour over time*

It is possible to see trends, such as any fluctuations in the number of visits.

*The extent of your visitor data depends on the number of visitors who accept the analytics cookies. In addition, your visitors may have applications that block the tracking of certain information, such as browser, device type, location etc.

Example from Matomo

Here you can see an example from our Matomo test account. For example, you can see how much time your visitors spend on different pages. You can also see if you have pages that many of your visitors leave immediately, or if you have pages that load slowly.

Curious to hear more?
Feel free to contact us if you are interested in hearing more about B2B Commerce or this integration. Feel free to contact us via email, chat or phone.
You can find our contact details here.